Data-Driven Thoughts

The Era of Social Authority

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A quick data-driven look at how brands have capitalized on the explosive user growth of Instagram.

The Rise of Social Media Fashion Brands

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Social Media has enabled fashion brands to grow faster than ever. We took a look at how some of the most popular brands have competed with fashion icons like Gucci.

Influencer Marketing in Action: Daniel Wellington

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We took a look at how Daniel Wellington has grown so popular from their humble beginnings of having nearly no paid advertising spend.
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5 Ways to Detect Influencer Fraud

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How should brands combat influencer fraud?

Cheapest Way to Activate an Influencer

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The cheapest way to start using influencers is...

How to Frame the Cost of Influencer Marketing

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How should you be thinking about the cost of influencer marketing?

Allison+Partners Influencer Marketing Study

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We analyzed Allison + Partners influencer marketing study?
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