Learn how to measure the success
of your influencer programs

Influencer Marketing can be one of the most lucrative channels for you to acquire new traffic and customers for your brand. However, the world of influencer marketing has become more complex as you need to deal with different metrics like engagement rate, audience authenticity, followers, likes, clicks, and sales. What is the proper way to track and measure ROI for your influencer marketing campaigns?

In this Influencer Marketing Playbook
You Will Learn About.....

  • How to curate a team of highly engaged & authentic influencers to represent your brand
  • How to calculate and track ROI for your influencer program
  • The KPIs you need to pay attention to in order to scale
  • How to incorporate influencer marketing into your marketing funnel
  • How to determine the true ROI of your campaign and scale your budget on influencers that work for you
Download Guide

A Quick Snippet of
What You Will Find Inside...

There are three main types of themes when it comes to KPIs: campaign-based, sales- & ad-based, and traffic-based. While marketers might measure these KPIs differently, there are some definitive ways you want to measure these KPIs in your influencer marketing campaign in order to maximize your ROI and scale your influencer marketing programs...

Download Guide

Other Resources to Maximize
Your Influencer Marketing Success

The Era of Social Authority
A quick data-driven look at how brands have capitalized on the explosive user growth of Instagram.
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The Rise of Social Media Fashion Brands
Social Media has enabled fashion brands to grow faster than ever. We took a look at how some of the most popular brands have competed with fashion icons like Gucci.
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Influencer Marketing in Action: Daniel Wellington
We took a look at how Daniel Wellington has grown so popular from their humble beginnings of having nearly no paid advertising spend.
Discover

Get Started with Smartfluence

Fully optimize your influencer marketing program with our all-in-one platform designed to help you
build authentic, brand-boosting relationships that will maximize your brand objectives.

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