Micro-influencers are quickly becoming an essential part of a brand's marketing toolkit. It is important to find influencers who are relatable to your target audience. Try our free micro-influencer lookalike finder tool below to get a quick sense of influencers you can work with!
Our search algorithms navigates through millions of influencer profiles and prioritizes important audience factors that ultimately help us narrow down the best influencers for your brand. These factors include:
1) Audience Industry: The Smartfluence Platform uses contextual analysis on an influencer's audience in order to determine what industries are most relevant to your target audience. This allows you to stay targeted when working with micro-influencers.
2) Audience Authenticity: Audience authenticity measures what percentage of an influencer's followers are not bot followers, fake followers, or mass followers. It is important to work with influencers who have high quality audiences.
3) Audience Location & Demographics: We analyze location tags, hashtags, and other data in order to provide accurate details around an influencer's audience demographics.
4) Brand Affinities: We analyze audience brand affinities across hundreds of thousands of brands. Brand affinities allow us to segment and differentiate micro-influencers from each other.