The What

Clara Sunwoo is a well respected ageless life style fashion brand that provides wrinkle free, travel friendly effortless designs, using high quality signature stretch knit fabrics.   Designed in NYC and made in the USA, the mother-daughter design team is known for perfect fit and attention to detail.

Their main objective is to drive direct-to-consumer online sales through scaling their paid social spending & increasing their return on ad spend (ROAS).

The Strategy

Clara Sunwoo engaged Smartfluence to execute an influencer campaign specifically built to generating sales of their Liquid Leather Jacket. Smartfluence implemented a two-part strategy in order to drive sales through social media channels.

1) Use the Smartfluence Platform to build an influencer program
- Identify new influencers
- Authenticate the influencer audiences
- Contact at scale hundreds of potential influencers for partnerships
- Create influencer-generated content
- Assess post-campaign influencer performance

2) Use influencer-generated content to create unique, creative, and integrated sales ads
Influencer-generated content naturally distinguishes itself from the standard product ad that the majority of brands run. Potential customers are familiar with the influencers' content, and therefore they are pushed from being potential customers to loyal purchasers.

Implementing influencer content into your Paid Social campaigns will maximize your return.

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The Results

Clara Sunwoo utilizes influencer-generated content as a new format for Paid Social advertising. This allows them to scale their Paid Social budgets and generate a higher ROAS as compared to their standard catalog sales conversion ads. On average, Smartfluence clients see their ROAS multiply by 2-3x when implementing influencer strategies alongside existing Paid Social campaigns.

Before: Clara Sunwoo Product Catalog Ad
Influencer Content generated more than double the original ROAS of standard product catalog ads
After: Clara Sunwoo Influencer Content Ad

Clara Sunwoo's influencers were given codes to offer discount for their audience to shop the latest styles on Clara Sunwoo's website. Collectively they organically generated 6,000+ likes and 1000+ comments.

30+ pieces of
influencer-generated content

100% increase in
Paid Social budget

10.51x average
Return on Ad Spend

Smartfluence has a great team and has really opened our eyes to influencer marketing. Smart, fast, efficient.
- Roseann S.
Founder of Clara Sunwoo

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Get your brand started with our predictive influencer marketing platform. Within minutes, you will find the perfect set of influencers for any of the product or service you are promoting.
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