The What

Barton Watch Bands, a leading brand in the watch strap industry, ran a Memorial Day campaign to promote their quick-release watch straps and raise awareness of their brand through influencers.

The main objective of the campaign was to generate followers, engagement and sales for their total product offering.

The How

Barton Watch Bands used the Smartfluence platform to find and engage several influencers who created content for feed posts and stories on Instagram.

Each content piece featured Barton Watch Band's wide selection of products and contained a call-to-action that highlighted the original Memorial Day Giveaway post by Barton Watch Bands.

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The Results

7 user-generated content
pieces created

150k+ impressions
5-10x ROI

1000+ customer leads

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