Doug Demuro is one of the largest automotive influencers on social media with over 4 million subscribers on his primary YouTube channel alone. Unlike many other automotive influencers, Doug actually spent significant time in the industry as a vehicle allocation manager and later as a prominent journalist for Jalopnik and Autotrader. Over time as his channels grew, he launched his own automotive auction site, Cars & Bids, where enthusiasts can buy and sell interesting cars that are hard to find elsewhere.
Below we take a look at detailed audience demographics to understand who the follower base is. It is important to understand the detailed audience demographics of any social media influencer so that you know what kind of audience that influencer can reach when they make posts to their social media feeds.
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