The Secrets To Measuring Influencer Audience Authenticity
These methods will help determine if an influencer has real or fake followers
Spot check an influencer's followers list. Often times if you see accounts in their follower list that have no profile picture or are from foreign countries (Russia and Brazil are common fake follower regions) - there is a good chance the influencer bought followers.
Go through an influencer's likes on their most recent posts. You should look at an influencer's engagement rate on each post to see how it stacks up to their historical performance. Because of the way Instagram organically ranks users, there should be some level of variance in the likes an influencer gets. If an influencer seems to get similar likes on every post, spot check the likers like you did the followers to see if you find any suspicious activity.
Use Smartfluence to audit all of an influencer's followers and likers. A critical part of our assessment of influencers is using our audience authenticity metric. This metric instantly assess all of an influencer's followers and likers to determine what percentage of their audience are bot followers, fake followers, or mass followers.
If you are not familiar with mass followers, we consider a mass follower anyone who is following 1,000+ other Instagram accounts.