How Influencers Generate Sales for Consumer Brands
With 70% of brands planning to spend nearly 2x on influencer marketing, it is important to understand how influencers can help consumer brands generate sales and grow their brand awareness. Brands who engage with influencers in a transparent and selective way can generate up to a 5x return on ad spend.
As the social media world continues to evolve, brand marketers are turning to influencers and social media content creators in order to reach new and relevant audiences. The captive audiences that influencers have built enable them to have more direct conversations about products and recommendations.