How Influencers Generate Sales for Consumer Brands

With 70% of brands planning to spend nearly 2x on influencer marketing, it is important to understand how influencers can help consumer brands generate sales and grow their brand awareness. Brands who engage with influencers in a transparent and selective way can generate up to a 5x return on ad spend.

As the social media world continues to evolve, brand marketers are turning to influencers and social media content creators in order to reach new and relevant audiences. The captive audiences that influencers have built enable them to have more direct conversations about products and recommendations.

We break down the key components to running a successful influencer marketing campaign and highlight a few examples of consumer brands that we have helped grow.

Step 1: Influencer Identification (Cross-Platform)

Clara Sunwoo is a NYC clothing brand that sells trendy and stylish women's clothing. Their mission was to identify influencers who would help them create unique user-generated content of their latest line and to promote this content through Facebook & Instagram ads to generate a higher ROAS.

Step 2: Audience Assessment

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Step 3: Campaign Execution

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Conclusion

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