Influencer marketing has become critical to successful brand growth strategies. Influencer marketing is being used by brands of all sizes, ranging from new brands to some of the largest e-commerce companies in the world. There are two ways using a top influencer marketing platform like Smartfluence can help you achieve your influencer marketing goals.
1) Content Creation (User-Generated Content)
As we analyzed in our Daniel Wellington case study, Daniel Wellington uses a tremendous amount of influencers to create user-generated content. The main focus of their strategy is to have users create content that they can share directly to their own feeds and use in the marketing campaigns, while also having a tremendous amount of organic posts from users shared on social media. From the chart below, you’ll see that over 71% of Daniel Wellington’s content comes from influencers and customers.
2) Maximizing your ROAS
The other way influencer marketing can help you reach your advertising goals is by helping you maximize, scale and improve your return on ad spend across your paid social channels. As we broke down in our case study here, our client used the Smartfluence platform to improve their ROAS. By leveraging influencer content in their paid advertising, they were able to tailor their targeted paid social ads to customers more effectively. Furthermore, their advertising was more organic and customers were able to see non-branded reviews of their products.
If you would like to learn more about how you can get access to our influencer marketing platform, schedule a call with our team and we will walk you through a customized demo of how you can use influencer marketing with your clients.