Brands on social media have been able to harness the power of using influencers to amplify their ideals and values to target audiences who become loyal customers and ambassadors for the brand.
If you are brand looking for a way to find the right social media influencers or micro-influencers for your brand, it is important to use tools that will help you find influencers who are relatable to your target audience. In this interactive guide, we use the Smartfluence Platform to help you find Instagram influencers for your brand.
First try our free interactive guide to finding the perfect influencers for your brand!
There are three major components that go into our audience authenticity measure:
1) % of Fake and Mass Followers: These are followers that have been purchased (fake followers) or followers who follow 1,000+ other accounts (mass followers). We discount mass followers simply because it is often more difficult for brands to reach this audience since these followers follow many accounts who are also posting.
2) Engagement Rate: We look at the relative engagement rate of an account compared to the accounts industry and sub-industries.
3) Bot Activity: We monitor bot activity from accounts that could cause brands to construe incorrect results from a campaign.
Now that you have assessed a few potential influencers for your brand, you should use the Smartfluence Platform to contact and manage influencer relationships. The Smartfluence Platform is the only influencer marketing platform that uses machine learning algorithms to help you make smart decisions for your influencer marketing campaigns.
Once you have verified that an influencer works for your brand, you will want to use our influencer marketing platform to manage your influencer relationships. Furthermore, the Smartfluence platform gives you access to 90m+ influencers and allows you to analyze the audience of any influencer.