A recent Allison+Partners’ study on influencer marketing has highlighted a few key issues being faced in the industry by marketers. Most notably, “the underlying current of [the] study – a communications and relationship gap between marketers and influencers – comes to light in measurement perhaps more strongly than any other topic [they] explored.”
Out of the issues forming this divide, a few stood out the most:
At Smartfluence, we believe the solutions for these issues are rather simple, and often overlooked, many of which we actually implement in our own platform.
Addressing these issues with the solutions laid out above, marketers should be able to generate more successful campaigns with influencers, increasing their ROI in every sense of the term.
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