Do you need help with your first influencer outreach campaign? Did your last influencer outreach template not get as many responses as you had hoped? Below we outline five of the most effective influencer outreach templates that brands can use. We give you the scoop on the best strategy for increasing your influencer outreach effectiveness.

Our team analyzed over one million emails to breakdown the highest response-rate messages to influencers. There are threee ways to think about your influencer engagements:

1) Paid Partnership: Pay influencers to engage with your brand as a partner and build a long-term relationship with their audience

2) Free Product Review: Send influencers free products in exchange for reviews - these can be done on social media, your own website, or even marketplaces like Amazon.com

3) Affiliate Program: Create affiliate codes to allow influencers to make money based on your designated key performance indicators (sales, website clicks, sign-ups, etc.)

Depending on your overall influencer goals, you will need to adjust the number of influencers you find to prospect. Generally speaking, you will have a higher response rate from paid partnerships as compared to asking for free product reviews. That being said, many brands like to leverage free product reviews in order to take advantage of their ability to fulfill products quickly to influencers. As a rule of thumb, if you plan on doing free product reviews or an affiliate program, you should reach out to 5-10x more influencers when approaching this strategy. While this may seem daunting at first, there are many tools like Smartfluence that can help you discover and contact over 100m+ influencers that will fit your brand.

Influencers are broken out into three segments:

1) Nano/Micro-Influencers (<10,000 followers): Great for Paid Partnerships and Free Product Reviews

2) Macro-Influencers (10,000 to 1,000,000 followers): Great for Paid Partnerships and Free Product Reviews

3) Celebrities (1,000,000+ followers): Great for Paid Partnerships

1) Paid Partnership Influencer Outreach - Open Budget

Hi [INFLUENCER NAME],

I loved your recent post on [PLATFORM] and became really interested in learning more about you. My name is [FIRST NAME] from [BRAND]. We’re making an impact in the [INDUSTRY (Fashion)] industry with modern, flexible, and stylish apparel. Our brand is looking to rapidly grow and we would love your help!

I’ve been following your posts for a while and I'm confident that your audience is aligned to our brand's mission. We are looking for people like you to represent the brand be an integral part of our community.

If you’re interested, I would love to discuss what a paid partnership would look like with you. Let me know, so we can further discuss other details like expectations, goals, compensation, etc.

Best,

[FIRST NAME]

2) Paid Partnership Influencer Outreach - Set Budget

Hi [INFLUENCER NAME],

I loved your recent post on [PLATFORM] and became really interested in learning more about you. My name is [FIRST NAME] from [BRAND]. We’re making an impact in the [INDUSTRY (Fashion)] industry with modern, flexible, and stylish apparel. Our brand is looking to rapidly grow and we would love your help!

I’ve been following your posts for a while and I'm confident that your audience is aligned to our brand's mission. We are looking for people like you to represent the brand be an integral part of our community.

If you’re interested, we are looking to pay our partners $250 for a sponsored post and 2 Instagram story posts. We'll also send over a few new pieces that we think would look great on you! 

Let me know if you are interested, so we can further discuss other details like expectations, goals, compensation, etc.

Best,

[FIRST NAME]

3) Product Only Offer

Hi [INFLUENCER NAME],

I loved your recent post on [PLATFORM] and I would LOVE to send you a few of our new [PRODUCT]. My name is [FIRST NAME] from [BRAND]. We’re making an impact in the [INDUSTRY (Fashion)] industry with modern, flexible, and stylish apparel.

We think you will really love our product and all we ask is that you tag us in your post so we can share and promote it!

If you are interested, please write back and we can talk more about the brand and get details to send you a package!

Best,

[FIRST NAME]

4) Product Only Offer - Highlighting Other Influencers You Have Worked With

Hi [INFLUENCER NAME],

I love your [PLATFORM] feed and I would LOVE to gift you a few of our new [PRODUCT]. My name is [FIRST NAME] from [BRAND]. We’re making an impact in the [INDUSTRY (Fashion)] industry with modern, flexible, and stylish apparel.

We have been recently sending packages of our product to large influencers in your community like [Influencer 1], [Influencer 2], [Influencer 3]. They all loved the product and I think you will too!

If you are interested, please write back and we can talk more about the brand and get details to send you a package!

Best,

[FIRST NAME]

5) Affiliate Only Offer

Hi [INFLUENCER NAME],

I love your [PLATFORM] feed and I would LOVE to gift you a few of our new [PRODUCT] and introduce you to our affiliate community program. My name is [FIRST NAME] from [BRAND]. We’re making an impact in the [INDUSTRY (Fashion)] industry with modern, flexible, and stylish apparel.

We have been recently working with high-performing influencers like yourself and offering gifted products as well as an affiliate code that gives you [AFFILIATE %] of [KEY PERFORMANCE INDICATORS] you can generate!

If you are interested, please write back and we can talk more about the brand and get details to send you a package!

Best,

[FIRST NAME]

The five highest performing influencer outreach templates can help you navigate your influencer programs more efficiently. If you still need help, our team can guide you on the proper steps toward scaling your influencer program. All we need is 15 minutes! Feel free to schedule some time with our strategy team below. We would love to learn more about your brand!